10 Reasons Why Low to no-ABV Drinks Are Beginning to Outsell Stronger Options in Some Establishments

10 Reasons Why Low to no-ABV Drinks Are Beginning to Outsell Stronger Options in Some Establishments

Author: Coach Sumo | Founder & CEO of KnowYourMealsBlog.com

In recent years, low and no-ABV (alcohol by volume) drinks have been gaining in popularity. These drinks, which contain little to no alcohol, have become a trendy alternative to traditional alcoholic beverages. In this article, we will explore the reasons behind the rise in popularity of low and no-ABV drinks.

  1. Health and Wellness

One of the primary reasons for the surge in low and no-ABV drinks is the growing emphasis on health and wellness. As people become more conscious of their health, they are looking for ways to reduce their alcohol consumption. Low and no-ABV drinks offer an excellent alternative for those who still want to enjoy a drink without the negative health effects of excessive alcohol consumption.

  1. Social Norms

Another factor driving the popularity of low and no-ABV drinks is the changing social norms around alcohol consumption. In the past, drinking alcohol was often seen as a rite of passage, a way to socialize and let loose. However, in recent years, there has been a shift away from this cultural norm, and drinking alcohol is no longer seen as necessary for socializing.

  1. Diversity of Options

Another reason for the popularity of low and no-ABV drinks is the increasing diversity of options available. Bartenders and mixologists have been experimenting with new recipes, creating innovative and delicious low and no-ABV drinks. This has made it easier for people to try new drinks without sacrificing the taste or the experience of drinking.

  1. Sustainability

Sustainability is another factor driving the popularity of low and no-ABV drinks. As people become more aware of the environmental impact of their actions, they are looking for ways to reduce their carbon footprint. Low and no-ABV drinks are often made with locally sourced ingredients, reducing the carbon emissions associated with transportation. Additionally, by reducing their alcohol consumption, people can reduce the negative environmental impact associated with the production of alcohol.

  1. Convenience

Another reason for the rise of low and no-ABV drinks is convenience. These drinks are often available in ready-to-drink cans or bottles, making them easy to take on-the-go. This is especially appealing to those who enjoy an occasional drink but may not want to carry a bottle of wine or a six-pack of beer with them.

  1. Accessibility

Low and no-ABV drinks are also becoming more accessible, as they are now available in many mainstream retailers, bars, and restaurants. This accessibility has made it easier for people to try these drinks and incorporate them into their lifestyle without having to go out of their way to find them.

  1. Cultural Shift

Finally, there has been a cultural shift towards mindful drinking, which has helped to promote the popularity of low and no-ABV drinks. People are increasingly aware of the impact of alcohol on their physical and mental health, and are choosing to drink less or abstain altogether. Low and no-ABV drinks offer a way to participate in social drinking while still being mindful of one’s health.

  1. Versatility

Another reason for the rise in popularity of low and no-ABV drinks is their versatility. These drinks can be enjoyed at any time of the day, whether it’s brunch, lunch, or dinner. They are also suitable for various occasions, including weddings, parties, and other social events.

  1. Cost-Effective

Compared to traditional alcoholic drinks, low and no-ABV drinks are often more cost-effective. This is particularly true for those who want to enjoy a night out without breaking the bank. Since low and no-ABV drinks typically have lower alcohol content, they can be consumed in greater quantities without causing a significant financial strain.

  1. Innovation

Finally, the popularity of low and no-ABV drinks can be attributed to innovation. The drinks industry is always looking for new ways to meet the changing demands of consumers. Bartenders, mixologists, and beverage companies are constantly experimenting with new ingredients, techniques, and recipes to create exciting new low and no-ABV drinks. This innovation has helped to drive the popularity of these drinks and has made them more appealing to a wider audience.

In conclusion, low and no-ABV drinks are gaining in popularity for a variety of reasons, including health and wellness, changing social norms, diversity of options, sustainability, convenience, accessibility, and a cultural shift towards mindful drinking. As these drinks become more mainstream and widely available, it is likely that their popularity will continue to grow. Whether you are looking to reduce your alcohol consumption or simply want to try something new, there has never been a better time to explore the world of low and no-ABV drinks.

 

Below, I have provided some of the top mocktail recipe books that I refer to for special occasions where no-ABV drinks are requested:

  1. “Zero Proof Cocktails: Alcohol-Free Beverages for Every Occasion” by Liz Scott
  2. Dry: Delicious Handcrafted Cocktails and Other Clever Concoctions―Seasonal, Refreshing, Alcohol-Free” by Clare Liardet
  3. The Joy of Mixology, Revised and Updated Edition: The Consummate Guide to the Bartender’s Craft” by Gary Regan